In the address bar, Mozilla is now displaying ads disguised as Firefox contextual suggestions for US users. The company claims it introduced the feature to “fund development and optimization.”
“Beginning in Firefox version 92, you will also receive new, relevant suggestions from our trusted partners based on what you’re searching for. No new data is collected, stored, or shared to make these new recommendations,” Mozilla said.
In a changelog published two days ago with the release of Firefox 93, Mozilla presented the new feature as a “faster way to navigate the web.”
“Firefox Suggest is a new discovery feature that is built directly into the browser. Firefox Suggest acts as a trustworthy guide to the better web, surfacing relevant information and sites to help people accomplish their goals,” Mozilla said.
“Firefox Suggest will enhance this by including other sources of information such as Wikipedia, Pocket articles, reviews and credible content from sponsored, vetted partners and trusted organizations.”-- excerpt, rest at link above --
"I wish it need not have happened in my time," said Frodo.
"So do I," said Gandalf, "and so do all who live to see such times. But that is not for them to decide. All we have to decide is what to do with the time that is given us."